We bring you stories and information about flowers, plants, and florists.

We communicate the thoughts that go into flowers, including seasonal flowers and gift ideas that FLORIST recommends, the florists' passion, and the behind-the-scenes production process.

Through content that allows you to feel the special power of flowers and the passion of florists, we hope to bring smiles to both the giver and the recipient.

We hope you enjoy these hints for a richer life with flowers.